About ISM

The ISM is recognised by the UK Government’s regulator OFQUAL as an awarding organisation to offer qualifications in Sales and Sales Management. Our qualifications combine the practice and principles of sales management to offer universal relevance, whatever sector, organisation or country you work in.

They are based on principles that set out the knowledge, skills, and behaviours expected of competent sales professionals. The programmes are designed to accommodate every potential salesperson along their career path from the earliest stages through to when they are at true exponents of their craft.